Appealing to current trends is important for the constantly changing online space, but good SEO works best with well-made content that’s informative, unique, and has staying power. That way, the site doesn’t suffer much with all the updates that search algorithms get.

Here are some tips for making SEO content that lasts.

Be authentic

Authentic content is the best when it comes to establishing a brand’s knowledge and expertise in the field. It’s also easier to work backlinks into, as well as opening up chances for content collaboration, which is a huge boost to SEO.

Make sure the landing page has good keywords 

The kind of keywords and research that goes into a landing page determines how well it ranks. The best way to go about it is to include phrases and questions that people commonly search for, as well as highlighting information that’s always relevant. A well-made landing page requires less maintenance, to boot.

Focus on the customer’s journey

SEO is best handled as a secondary objective. In other words, to make SEO content that lasts, focus on the customer’s journey; what their problems might be, and what solutions a brand and its site offers. At the end of the day, it’s all about the users, after all.

Prioritize helping the customers

An extension of the above point; the best SEO content, the one that lasts for a long time, is built with the users in mind. Algorithms update, but content that answers people’s inquiries while being interesting and easy to process will always be good for getting a shining king kong SEO review; that’s something that isn’t going to change anytime soon.