It doesn’t matter how big the business is, it needs a website. From Apple to, a site is a way for any business, big or small, to connect with millions of potential customers.

Whether it’s blogging or sharing white papers, a website is one of the most powerful tools for marketing online. They’re a scalable method for making sure your brand is talked about by people, and for establishing yourself as a trusted authority in your field.

If you’re still wondering why a website is important for your business, here are a few things that’ll shed some light on the matter.


For a brick-and-mortar business, location is everything; it’s important for physical stores to open in a place where lots of potential customers can see them in order to make sure they get traffic and exposure.

Online, websites provide that same visibility. Well, not necessarily the same, but the idea is the same, but scaled up by a lot. The market that the internet makes accessible to you is in the millions, which is why you need to build a well-made site.

The competition is already online

It doesn’t matter what industry you’re in, your biggest competitors are already online.

Take a step back, and think of the biggest names in any industry you’re interested in. Odds are, they have a site, and so do their competition.

This isn’t necessarily a bad thing; competition is good as it drives improvement. Take a look at the competition online; take a look at sites like and the like. What are they doing that works well, what needs improvement, and how can you take that information to make your own site stand out.

Let your customers advertise for you

One of the most powerful tools in advertising is the good word of customers. It’s more powerful for small businesses, but it’s still something that big brands need to leverage; look at how news about negative reviews about big brands gets around.

So, when making a site, set aside a page strictly for glowing testimonials from customers. Remember that authenticity is key, even if that means having some blemishes here and there. If people see real reactions, then they’re more likely to give a product or service a try.