The Importance Of A Website For A Business

It doesn’t matter how big the business is, it needs a website. From Apple to TitanTransline.com, a site is a way for any business, big or small, to connect with millions of potential customers.

Whether it’s blogging or sharing white papers, a website is one of the most powerful tools for marketing online. They’re a scalable method for making sure your brand is talked about by people, and for establishing yourself as a trusted authority in your field.

If you’re still wondering why a website is important for your business, here are a few things that’ll shed some light on the matter.

Visibility

For a brick-and-mortar business, location is everything; it’s important for physical stores to open in a place where lots of potential customers can see them in order to make sure they get traffic and exposure.

Online, websites provide that same visibility. Well, not necessarily the same, but the idea is the same, but scaled up by a lot. The market that the internet makes accessible to you is in the millions, which is why you need to build a well-made site.

The competition is already online

It doesn’t matter what industry you’re in, your biggest competitors are already online.

Take a step back, and think of the biggest names in any industry you’re interested in. Odds are, they have a site, and so do their competition.

This isn’t necessarily a bad thing; competition is good as it drives improvement. Take a look at the competition online; take a look at sites like TitanTransline.com and the like. What are they doing that works well, what needs improvement, and how can you take that information to make your own site stand out.

Let your customers advertise for you

One of the most powerful tools in advertising is the good word of customers. It’s more powerful for small businesses, but it’s still something that big brands need to leverage; look at how news about negative reviews about big brands gets around.

So, when making a site, set aside a page strictly for glowing testimonials from customers. Remember that authenticity is key, even if that means having some blemishes here and there. If people see real reactions, then they’re more likely to give a product or service a try.

EU Wants More Transparency In Search Engine Rankings

There’s a lot of value from online reviews and SEO, which is why companies pay attention to King Kong SEO reviews and the like. However, it can be a bit mystifying for some people, which is why the European Commission issued new guidelines that ask for better transparency in search rankings.

Primarily, these EU guidelines are for businesses, to make e-commerce competition more even and fairer. On top of these, tech companies will also have to share information with businesses, particularly in what would help with improving getting better King Kong SEO reviews and online profiles.

EU Executive Vice President of Digital Affairs Margrethe Vestager stated that the new guidelines are for setting a standard for transparency in search engine results and help make the e-commerce platform fairer, which will boost innovation and welfare for people across the EU.

The guidelines say that internet companies should list down the factors that their algorithms use to determine rankings. These new measures come just a week prior to the release of the EU’s overhaul of digital regulations, aimed at properly regulating big internet companies operating in the region.

In simple terms, the guidelines would make it easier to see what is a website’s design and script lets it rank high in search results, and make adjustments.

Good stuff. But, considering how some people can have their businesses ruined by bad search results, one has to wonder why it took so long for these to come into play. And these are only in the EU; no clear news from other regions.

As it stands, it’s a sign of how legislation tends to fall behind technology’s rapid pace of development. It’s a good step, nevertheless.

How To Build An Artist’s Website That Works

Web design is all about keeping things fast, simple, and easy, as people on the internet generally have short attention spans.

Good sites like Rabinky Art adhere to the KISS principle; keep it simple, stupid. When a visitor goes to such sites, they know what the art and the artist is about, and why they’re worth seeing and buying, as quickly as possible. This is a key part as to why they work. Sites that don’t remember to keep this in mind end up unable to keep visitors around, and end up lost in the crowd of art websites that didn’t make it.

So how does an artist go about making a site that works?

Getting their own domain name.

Free web hosting has way too many cons to be worth it for an artist.  They tend to have a lot of ads and other extra distractions, which take away from any art that might be on the page, which defeats the purpose of having the site in the first place.

Moreover, free sites create the impression that an artist can’t afford their own site and domain, or can’t be bothered to do so. Regardless of which is actually the case, it doesn’t leave the best impression.

Making sure the site works, regardless of platform and browser.

With people using different devices and browsers, it’s only logical that an artist’s site works well regardless of these factors. Regardless of whether a user is on phone or desktop, Chrome or Firefox, your site needs to work well for them, with organization, presentation, and navigation all retaining quality across platforms and browsers.

Presenting art in ways that anyone can grasp.

Regardless of what your art is, and what you’re about, you need to make sure that people can easily access and appreciate it.  An artist’s site like Rabinky Art, remember, is all about exposing its owner’s art to the world; to new people that can be converted to fans. That means that easy navigation and access is key. Not only should your site be easy to access, but your art should also be easy to find.

Web Design Tips And Tricks For Tech Companies

A website is an important customer-facing marketing asset, especially for a tech company. Whether they’re offering to be ready to serve as your personal IT warehouse or providing software, the website is the first impression customers get of tech companies.

Building a good site isn’t just something that happens; there’s a lot of things considered. The company, what product or services they offer to customers, who these customers are, and what industry they’re in; all of these matters.

How important is good web design?

Well, Adobe did a study a while back aimed at shedding some light on the matter. The design tech company noted that 38% of people will stop engaging with a site if they find it unappealing, either because of the layout or the content, or both. On top of that, around 94% of the respondents stated that they find sites with poor design as distrustful.

This shows how important good web design is to a tech company’s online marketing efforts. Whether they offer to be ready to serve as your personal IT warehouse or help with operating system needs, a good site is key.

Here are things to keep in mind for tech companies when designing their site, and for customers to keep an eye on to see if the site they’re in is up to snuff.

Landing page

The landing page is the standalone page designed specifically for a marketing campaign. In other words, it’s the page that people that click ads go to. That means that there’s value in having multiple landing pages, as each can be tailored to fit the target demographic of the ad it works with, maximizing the effectiveness of both.

Good landing pages need a few key things, like:

  • Strong headlineClean design
  • Good wording and copy
  • Forms that are easy to deal with
  • Buttons that grab attention

Advertising the product itself

Different companies offer different products and services, and, naturally, they want to advertise properly to customers.

However, explaining things entirely in text rarely works, because people can only read so much at a time. Product tour pages and the like are instrumental in getting people familiar with a product or service, and getting them to buy it. It’s all about making sure that they know what they could get from a product and/or service.

Things An Artist Needs On Their Site

One of the best ways for an artist to get some attention for their art is to get their own website set up. From amateurs to professionals like Maria Rabinky, artists across the world use their site to promote their art, and themselves.

An artist’s website is open anytime and can be accessed by anyone from anywhere in the world. Unsurprisingly, that means that they can provide a lot of exposure for their owners. But, like any tool, they need the right components to do their job. Here are the things an artist’s website needs.

Things to have

The artist’s name

This one’s pretty obvious, isn’t it? Got to make sure the artist advertises themselves after all. Well, the artist also needs to put their name in their website’s URL, if they can, as their name is part of their brand; it’s how people identify and find them. It should be easily visible at all times, regardless of what page a visitor is on and what they’re doing.

A logo, of course, is important too. Something legible, and bold, but meshes well with the aesthetic of the rest of the site.

High-Quality Images

If people visit the site that Maria Rabinky owns, then that means they’re interested in their art; people want to see what that artist can do. High-quality images are of paramount importance; after all, an artist wouldn’t show people a blurry image of their artwork. It might not always be a perfect representation of an artwork unless the artist in question is a digital artist, but a good, high-quality image taken with a decent camera can work wonders

Artwork details

No, not close-ups of artwork, though those are good too. Details talk about titles, the medium, dimensions, price, and year of creation of the artwork. Information that gives visitors a sense of the art, and as much information as they need if they’re considering about buying the art.

It also helps with search engine optimization, as it makes Google more likely to put an artist’s site high up on their results. Artists should put a watermark on their art, of course, so people can’t just claim their work.

Artist Bio and CV

An artist’s site works well as a portfolio, so having a bio and CV put upon it helps a lot. An artist’s site is all about getting them promoted, after all. Naturally, there should also be contact information.

Tips For Creating An Ad-Friendly Website

Advertising on the internet is big business; ask anyone like king kong sabri suby, anyone that deals with online advertising.

A lot of websites rely on ad income to stay up, so appeasing advertisers is important for a web designer. However, there needs to be a balance; if there are too many ads taking up too much space on a site, then visitors will be turned away, removing what profit would’ve been gained from the ads.

As such, a good grasp of advertising is something a web designer needs. Here are a few things to keep in mind.

Understanding ads

Advertisers have different reasons for getting an ad space, but the usual one is to gain exposure. The more likely an ad is to be seen and/or interacted by several people, then the bigger the demand, and the more a site can charge for ad space.

There are different metrics used to track an ad’s effectiveness, and it’s important to know which one you want to work with.

Remember that it’s important to think about advertising early in the web development process, as just shoehorning ads at the last minute rarely goes well. A lot of a site’s revenue comes from ads, but if the users find the advertising obnoxious, then they’ll ignore your site. You need a good balance.

Factors

  • Size: there are commonly chosen sizes, which keeps thing easy. Ads that grow bigger when people click on them are becoming more common.
  • Position: Ads need to be in the right spot, generally close to the top of the page, so they’re easily visible. They shouldn’t break up content too much either.
  • Frequency: Whenever people see ads about king kong sabri suby, it gets their attention. Do it too much, and it’ll annoy them, and it’ll turn them away. Generally, ads should be a minimum to keep visitors around.