Research showed that all big e-commerce companies will be employing voice as well as visual product when 2021 comes. Furthermore, website development will use Artificial Intelligence or AI in order to get to know more about the consumers – their desires and the goods they are looking for. This way, brands will be able to provide according to the needs of the consumers. AI is also helpful for professionals such as Sydney wedding planner in order to get to know more about the desires of the couples who are planning to tie the knot.
With the help of AI, voice search will be possible in websites. This makes it easier for users to search for things they want to know within the website without browsing or typing anything. This is already a popular feature among the younger generation and within a few years the demand for this technology might be considerably higher with the introduction of Siri and Cortana.
User interaction is important in a website. With the help of AI, chatbotscan be created within the website. It is only a matter of time when AI learns to identify human emotions. With the help of chatbots, consumers will find it easier to interact with brands. Communication barriers will no longer be a problem because it serves to bridge the gap.
Customer experience will be so much better because the needs of the users are provided. AI’s learning technology is set in real-time therefore the moods and preferences of the customers are analysed on site. With the gathered information, the website will change based on the data collected from every customer.
Personalized experience is easily done by physical shops but it is harder for ecommerce websites. With the help of AI, users take charge of their online experience. A perfect environment should exude from the website for better customer experience. At the end of the day, it should make the customer or the client of a Sydney wedding planner feel that the website was created solely for that customer. This improves consumer engagement and let them feel special at the same time.