One of the best ways for an artist to get some attention for their art is to get their own website set up. From amateurs to professionals like Maria Rabinky, artists across the world use their site to promote their art, and themselves.
An artist’s website is open anytime and can be accessed by anyone from anywhere in the world. Unsurprisingly, that means that they can provide a lot of exposure for their owners. But, like any tool, they need the right components to do their job. Here are the things an artist’s website needs.
Things to have
The artist’s name
This one’s pretty obvious, isn’t it? Got to make sure the artist advertises themselves after all. Well, the artist also needs to put their name in their website’s URL, if they can, as their name is part of their brand; it’s how people identify and find them. It should be easily visible at all times, regardless of what page a visitor is on and what they’re doing.
A logo, of course, is important too. Something legible, and bold, but meshes well with the aesthetic of the rest of the site.
If people visit the site that Maria Rabinky owns, then that means they’re interested in their art; people want to see what that artist can do. High-quality images are of paramount importance; after all, an artist wouldn’t show people a blurry image of their artwork. It might not always be a perfect representation of an artwork unless the artist in question is a digital artist, but a good, high-quality image taken with a decent camera can work wonders
No, not close-ups of artwork, though those are good too. Details talk about titles, the medium, dimensions, price, and year of creation of the artwork. Information that gives visitors a sense of the art, and as much information as they need if they’re considering about buying the art.
It also helps with search engine optimization, as it makes Google more likely to put an artist’s site high up on their results. Artists should put a watermark on their art, of course, so people can’t just claim their work.
Artist Bio and CV
An artist’s site works well as a portfolio, so having a bio and CV put upon it helps a lot. An artist’s site is all about getting them promoted, after all. Naturally, there should also be contact information.