The Effects Of The Coronavirus Pandemic On The Trucking Industry

More than 3,000 trucking companies were forced to cease operations due to the coronavirus pandemic. The health crisis was a very difficult challenge to overcome for the trucking industry. During the months of April, May, and June, freight volumes plunged amidst the widespread economic uncertainty that pushed businesses to close and put millions of people without jobs.

When the quarantine restrictions were imposed, there was a sudden surge in demand for dry vans and reefers because retailers have to stock their shelves with basic commodities. Everybody was hoping that things will remain the same but as demand was significantly reduced so did spot rates. Spot rates became so low that trucking companies could no longer operate profitably.

Large trucking and logistics companies were able to weather the storm but not their smaller counterparts. Smaller trucking companies experienced more pressure particularly in the second quarter of 2020. When 10,700 trucks were pulled off the roads, the normal result should be an increase in rates. It did not happen as expected because demand plunged further.

May was the peak for the trucking failures with 16,000 trucks pulled from the roads. Small trucking companies rely on spot freight which makes them vulnerable during an economic crisis. The last-minute nature of the spot market means that shipments and pricing tend to become volatile compared to working in contractual arrangements with steady and large customers.

The business of trucking involves being paid an adequate amount for every mile and running enough miles. Spot rates have started to improve and the large number of parked trucks that tightened capacity have driven up demand. As demand is starting to pick up, trucks won’t immediately return to the roads. The pace will be much slower than the rebound in demand. With stronger consumer demand, the economy will pick up which means that trucks will have more freight to move.

A network of state-of-the-art trucking equipment is provided by Titan Transline across the entirety of North America to handle all your loads with precision. Your goods will be transported with the support of further specializations like temperature control, expedited shipments, and large and exceptionally heavy loads.

Incorporating Reviews In Facebook Ads

Many businesses use Facebook advertising but they seldom incorporate customer reviews on the ads. Facebook ads that include customer reviews in newsfeed stories are better received by people who are browsing the social media platform.

How to use customer reviews in Facebook ads

In social media advertising, it is important to target the right people with the right message at the right time. Before using a customer review in Facebook ads, it is important to select the best feedback that will generate trust. A shareable review tells a story. For example, “I purchased this game for my daughter’s birthday and she absolutely loved it.” This is better than a customer saying that it is a good toy.

The buying cycle on which the customers are in must also be considered. A different type of ad must be created for first-time customers. For example, top-selling products will easily gain their attention particularly when it includes a review from a satisfied customer. This approach will get the new customer’s attention even if he is not yet prepared to buy.

The voice of the brand must be consistent. It must not be tailored to adapt to the review. A super effective ad must include a short on-brand text with a personal experience review from a customer.

If you noticed, king kong marketing agency review is a user-generated content that turns the experience of clients into a powerful marketing tool. The voices of customers are very powerful. When combined with custom-created content, the chances of winning a conversion become much higher.

SEO Trends That Have Popped Up Amid COVID

SEO is constantly being developed, meaning that it changes a lot. With the COVID-19 pandemic shaking things up for the global industries, companies have had to make some serious adjustments to stay up to par, even for SEO.

Here are a few of the trends that became established as everyone was stuck at home.

Local SEO

One of the biggest shifts in the wake of the pandemic was the shift to local SEO, as a result of people being unable to travel long distances. Hence people have paid more attention to local businesses, who have, in turn, gained an edge in the field.

Thanks to things like Google My Business, people are now more likely to visit nearby businesses, who, in turn, have an easier time with SERPs.

Zero click searches

Snippets that provide answers for users during searches, without having to go leave the SERP page, have become more popular recently, due to the fact that it makes searching faster and more convenient for users.

These snippets have led to an emphasis on content that answers commonly-asked questions immediately.

Core Web Vitals

A recently introduced concept, core web vitals covers three factors that affect user experience, and, in turn, site ranking.

LCP is how fast a page loads its main content, with the norm being less than 2.5s, while FID measures how long it takes for a page to be interactive, with the norm being below 100ms. CLS, meanwhile, tracks the unexpected layout changes in a site, with the accepted norm being less than 0.1.

These technical details seem small, but they amount to a lot when it comes to getting a good king kong SEO review and a company’s presence online.

 

The Digital Marketing Trends Greeting 2021

2020 has been rough for a lot of industries across the world.

Even digital marketing, an industry that’s used to sudden changes and disruptions, had a rough time with all of the changes the COVID-19 pandemic forced upon the world. Changes to the industry meant that a lot of businesses had to adapt, and they had to adapt hard and fast.

Here are some of the digital marketing trends getting attention in early 2021.

Censorship

The argument for responsible free speech vs. internet censorship is back in the spotlight due to certain recent events that we won’t mention.

Online brands are now forced to choose a side, with discussions about responsible marketing and banning any brand that violates the policy of social media platforms. The big names like Facebook and Twitter have already made changes to their algorithms and their policies.

COVID-friendly campaigns

The silver lining in the COVID-19 pandemic is that digital marketing has seen a big boom across the world.

Of course, this also meant that the digital space has more competition than ever and any brand advertising online need creative campaigns.

Adobe’s Michael Stoddart says that the belief that the technology works but adapting is too hard has pretty much gone out the window, because adapting became necessary.

Virtual events

Virtual event marketing offers good ROI, with lower costs and a bigger audience, without having to deal with VISA issues and travel restrictions.

Of course, marketers like king kong sabri suby have to work to ensure that virtual events are as engaging and attention-grabbing as in-person events, which is still a bit of a work-in-progress. The initial data’s rather promising, though.

Harnessing The Power Of Customer Reviews

According to data from customer reviews, 63% of consumers are more likely to read Google reviews before they visit a business. Google has managed to outpace other popular review platforms like Yelp, Trip Advisor, and Facebook in the number of online reviews. A good number of positive reviews on Google My Business will have a positive impact on local SEO ranking.

The marketing strategy used by most brands is to proactively request for reviews on Google to enhance the brand’s online reputation. Asking for reviews have the tendency to generate more positive reviews with a high percentage of 5-star ratings. The number of reviews is also likely to remain steady over time.

Meanwhile, unprompted reviews claim a bigger share of the 1-star ratings which tend to drop over time. However, businesses must not expect to generate positive reviews only. Negative reviews can be discouraging but they can provide valuable insight for improvement. Responses to negative reviews can quickly change customer perception of your business.

Google does not want companies to prohibit negative reviews or selectively request for positive reviews from their customers. Google review guidelines want companies to be compliant and at the same time responsive to the growing demand for authentic and transparent customer reviews. If there are negative reviews, the best solution is to respond to improve the brand’s online reputation.

A digital marketing agency considers king kong SEO reviews as a valuable asset that can easily promote the company in the digital world. They encourage clients to be more vocal in sharing their experiences with the brand.

Refugee Lawyers Call Out Border Services’ Policy To Resume The Removal Of Inadmissible Foreigners

With legal issues booming in the wake of COVID, Donich Law and other law firms have had more to deal with.

The Canada Border Services Agency, notably, reinstated the removal of inadmissible foreign nationals in the country on November 20, 2020, which the Canadian Association of Refugee Lawyers called out as a terrible move.

The Association sent a letter to the Minister of Public Safety and Emergency Preparedness, calling the resuming of removals as alarming and puzzling, and a danger to public health on top of adding issues to the already strained legal system. They stated that it would be better to stick to the prior policy until Canada can more effectively handle the pandemic, and the public health authorities approve the resumption of international travel.

The prior policy of the CBSA, implemented at the beginning of the COVID-19 pandemic in March, restricted removals to serious inadmissibility’s, or those who are considered inadmissible due to matters regarding criminality and organized criminality, security, human rights violations, as per the terms of s. 34 to s. 37 of Canada’s Immigration and Refugee Protection Act, SC 2001, c 27.

The Association says that the old policy is preferable due to it being a good balance between protecting Canadians by allowing for continued removals for serious inadmissibility’s and the protection of foreign nationals in Canada with the deferral of all other removals.

The decision, the Association says, is a bad move in what Canada considers the worst days of the pandemic. They say that legally requiring the boarding international flights, as well as the other risks associated with travelling amidst a pandemic, is dangerous for departees, particularly those with pre-existing conditions and those of advanced age.

Suggestions forwarded by legal practitioners in Canada like Donich Law included things like judicial reviews, appeals, and applications for permanent resident applications with humanitarian and compassionate bases, were not relevant to the situation that the CBSA’s new policy would lead to.

Notably, both the Canadian Prime Minister and Global Affairs Canada made recommendations against international travel, which they say is still unsafe for everyone, Canadians and non-Canadians.