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There are principles to follow in order to come up with an effective brand logo. Here are the following:
- Simple
- Memorable
- Timeless
- Versatile
- Appropriate
1. Simple
What is the first thing that pops out of your mind when asked to think of a recognizable logo? What is the design? Is it something simple or are there a lot of things going on? Mostly simply ones easily catch our interest and is retained in our minds. A good color combination and a catchy word or phrase will make any logo remarkable.
2. Memorable
The simpler the design, the more likely it will retain in the audiences’ memory. It’s very important for the logo to make a lasting impression. It should be distinctive and demonstrative that when people see it, they would immediately remember what it represents.
3. Timeless
Again, the value of that “lasting effect”. If it’s simple and catchy, it will be memorable. However there are logos that might be effective and appealing for the first 10 years but after that it will just all fade in our memories. That’s why in creating a logo, what should be kept in mind is its timelessness. The design should stay memorable after ages of using it.
4. Versatile
Effective designs should also represent different types of medium. It should start with a black and white form. In that way you could plan what color or design will work best with your logo. One should be knowledgeable as well when it comes to the commercial printing process and the color systems. In that way it would be easier to adjust the design until it gets better and more appealing to the audiences.
5. Appropriate
You can not just design a logo for the sake of having one. An effective logo should also be specific to the kind of product you are branding. Let’s say you are designing a logo for a wardrobe store, are you going to make a logo with a car on it? Of course not, designs should be appropriate it is the main representation of your product, organization and others.
Knowing these principles not only increase the effectiveness of your logo design. It also promotes practicality,that you won’t really have to spend too much. All you have to do is to know these factors to consider by heart.
