According to data from customer reviews, 63% of consumers are more likely to read Google reviews before they visit a business. Google has managed to outpace other popular review platforms like Yelp, Trip Advisor, and Facebook in the number of online reviews. A good number of positive reviews on Google My Business will have a positive impact on local SEO ranking.
The marketing strategy used by most brands is to proactively request for reviews on Google to enhance the brand’s online reputation. Asking for reviews have the tendency to generate more positive reviews with a high percentage of 5-star ratings. The number of reviews is also likely to remain steady over time.
Meanwhile, unprompted reviews claim a bigger share of the 1-star ratings which tend to drop over time. However, businesses must not expect to generate positive reviews only. Negative reviews can be discouraging but they can provide valuable insight for improvement. Responses to negative reviews can quickly change customer perception of your business.
Google does not want companies to prohibit negative reviews or selectively request for positive reviews from their customers. Google review guidelines want companies to be compliant and at the same time responsive to the growing demand for authentic and transparent customer reviews. If there are negative reviews, the best solution is to respond to improve the brand’s online reputation.
A digital marketing agency considers king kong SEO reviews as a valuable asset that can easily promote the company in the digital world. They encourage clients to be more vocal in sharing their experiences with the brand.