The Digital Marketing Trends Greeting 2021

2020 has been rough for a lot of industries across the world.

Even digital marketing, an industry that’s used to sudden changes and disruptions, had a rough time with all of the changes the COVID-19 pandemic forced upon the world. Changes to the industry meant that a lot of businesses had to adapt, and they had to adapt hard and fast.

Here are some of the digital marketing trends getting attention in early 2021.

Censorship

The argument for responsible free speech vs. internet censorship is back in the spotlight due to certain recent events that we won’t mention.

Online brands are now forced to choose a side, with discussions about responsible marketing and banning any brand that violates the policy of social media platforms. The big names like Facebook and Twitter have already made changes to their algorithms and their policies.

COVID-friendly campaigns

The silver lining in the COVID-19 pandemic is that digital marketing has seen a big boom across the world.

Of course, this also meant that the digital space has more competition than ever and any brand advertising online need creative campaigns.

Adobe’s Michael Stoddart says that the belief that the technology works but adapting is too hard has pretty much gone out the window, because adapting became necessary.

Virtual events

Virtual event marketing offers good ROI, with lower costs and a bigger audience, without having to deal with VISA issues and travel restrictions.

Of course, marketers like king kong sabri suby have to work to ensure that virtual events are as engaging and attention-grabbing as in-person events, which is still a bit of a work-in-progress. The initial data’s rather promising, though.

Harnessing The Power Of Customer Reviews

According to data from customer reviews, 63% of consumers are more likely to read Google reviews before they visit a business. Google has managed to outpace other popular review platforms like Yelp, Trip Advisor, and Facebook in the number of online reviews. A good number of positive reviews on Google My Business will have a positive impact on local SEO ranking.

The marketing strategy used by most brands is to proactively request for reviews on Google to enhance the brand’s online reputation. Asking for reviews have the tendency to generate more positive reviews with a high percentage of 5-star ratings. The number of reviews is also likely to remain steady over time.

Meanwhile, unprompted reviews claim a bigger share of the 1-star ratings which tend to drop over time. However, businesses must not expect to generate positive reviews only. Negative reviews can be discouraging but they can provide valuable insight for improvement. Responses to negative reviews can quickly change customer perception of your business.

Google does not want companies to prohibit negative reviews or selectively request for positive reviews from their customers. Google review guidelines want companies to be compliant and at the same time responsive to the growing demand for authentic and transparent customer reviews. If there are negative reviews, the best solution is to respond to improve the brand’s online reputation.

A digital marketing agency considers king kong SEO reviews as a valuable asset that can easily promote the company in the digital world. They encourage clients to be more vocal in sharing their experiences with the brand.

Refugee Lawyers Call Out Border Services’ Policy To Resume The Removal Of Inadmissible Foreigners

With legal issues booming in the wake of COVID, Donich Law and other law firms have had more to deal with.

The Canada Border Services Agency, notably, reinstated the removal of inadmissible foreign nationals in the country on November 20, 2020, which the Canadian Association of Refugee Lawyers called out as a terrible move.

The Association sent a letter to the Minister of Public Safety and Emergency Preparedness, calling the resuming of removals as alarming and puzzling, and a danger to public health on top of adding issues to the already strained legal system. They stated that it would be better to stick to the prior policy until Canada can more effectively handle the pandemic, and the public health authorities approve the resumption of international travel.

The prior policy of the CBSA, implemented at the beginning of the COVID-19 pandemic in March, restricted removals to serious inadmissibility’s, or those who are considered inadmissible due to matters regarding criminality and organized criminality, security, human rights violations, as per the terms of s. 34 to s. 37 of Canada’s Immigration and Refugee Protection Act, SC 2001, c 27.

The Association says that the old policy is preferable due to it being a good balance between protecting Canadians by allowing for continued removals for serious inadmissibility’s and the protection of foreign nationals in Canada with the deferral of all other removals.

The decision, the Association says, is a bad move in what Canada considers the worst days of the pandemic. They say that legally requiring the boarding international flights, as well as the other risks associated with travelling amidst a pandemic, is dangerous for departees, particularly those with pre-existing conditions and those of advanced age.

Suggestions forwarded by legal practitioners in Canada like Donich Law included things like judicial reviews, appeals, and applications for permanent resident applications with humanitarian and compassionate bases, were not relevant to the situation that the CBSA’s new policy would lead to.

Notably, both the Canadian Prime Minister and Global Affairs Canada made recommendations against international travel, which they say is still unsafe for everyone, Canadians and non-Canadians.

The Importance Of A Website For A Business

It doesn’t matter how big the business is, it needs a website. From Apple to TitanTransline.com, a site is a way for any business, big or small, to connect with millions of potential customers.

Whether it’s blogging or sharing white papers, a website is one of the most powerful tools for marketing online. They’re a scalable method for making sure your brand is talked about by people, and for establishing yourself as a trusted authority in your field.

If you’re still wondering why a website is important for your business, here are a few things that’ll shed some light on the matter.

Visibility

For a brick-and-mortar business, location is everything; it’s important for physical stores to open in a place where lots of potential customers can see them in order to make sure they get traffic and exposure.

Online, websites provide that same visibility. Well, not necessarily the same, but the idea is the same, but scaled up by a lot. The market that the internet makes accessible to you is in the millions, which is why you need to build a well-made site.

The competition is already online

It doesn’t matter what industry you’re in, your biggest competitors are already online.

Take a step back, and think of the biggest names in any industry you’re interested in. Odds are, they have a site, and so do their competition.

This isn’t necessarily a bad thing; competition is good as it drives improvement. Take a look at the competition online; take a look at sites like TitanTransline.com and the like. What are they doing that works well, what needs improvement, and how can you take that information to make your own site stand out.

Let your customers advertise for you

One of the most powerful tools in advertising is the good word of customers. It’s more powerful for small businesses, but it’s still something that big brands need to leverage; look at how news about negative reviews about big brands gets around.

So, when making a site, set aside a page strictly for glowing testimonials from customers. Remember that authenticity is key, even if that means having some blemishes here and there. If people see real reactions, then they’re more likely to give a product or service a try.

EU Wants More Transparency In Search Engine Rankings

There’s a lot of value from online reviews and SEO, which is why companies pay attention to King Kong SEO reviews and the like. However, it can be a bit mystifying for some people, which is why the European Commission issued new guidelines that ask for better transparency in search rankings.

Primarily, these EU guidelines are for businesses, to make e-commerce competition more even and fairer. On top of these, tech companies will also have to share information with businesses, particularly in what would help with improving getting better King Kong SEO reviews and online profiles.

EU Executive Vice President of Digital Affairs Margrethe Vestager stated that the new guidelines are for setting a standard for transparency in search engine results and help make the e-commerce platform fairer, which will boost innovation and welfare for people across the EU.

The guidelines say that internet companies should list down the factors that their algorithms use to determine rankings. These new measures come just a week prior to the release of the EU’s overhaul of digital regulations, aimed at properly regulating big internet companies operating in the region.

In simple terms, the guidelines would make it easier to see what is a website’s design and script lets it rank high in search results, and make adjustments.

Good stuff. But, considering how some people can have their businesses ruined by bad search results, one has to wonder why it took so long for these to come into play. And these are only in the EU; no clear news from other regions.

As it stands, it’s a sign of how legislation tends to fall behind technology’s rapid pace of development. It’s a good step, nevertheless.

How To Build An Artist’s Website That Works

Web design is all about keeping things fast, simple, and easy, as people on the internet generally have short attention spans.

Good sites like Rabinky Art adhere to the KISS principle; keep it simple, stupid. When a visitor goes to such sites, they know what the art and the artist is about, and why they’re worth seeing and buying, as quickly as possible. This is a key part as to why they work. Sites that don’t remember to keep this in mind end up unable to keep visitors around, and end up lost in the crowd of art websites that didn’t make it.

So how does an artist go about making a site that works?

Getting their own domain name.

Free web hosting has way too many cons to be worth it for an artist.  They tend to have a lot of ads and other extra distractions, which take away from any art that might be on the page, which defeats the purpose of having the site in the first place.

Moreover, free sites create the impression that an artist can’t afford their own site and domain, or can’t be bothered to do so. Regardless of which is actually the case, it doesn’t leave the best impression.

Making sure the site works, regardless of platform and browser.

With people using different devices and browsers, it’s only logical that an artist’s site works well regardless of these factors. Regardless of whether a user is on phone or desktop, Chrome or Firefox, your site needs to work well for them, with organization, presentation, and navigation all retaining quality across platforms and browsers.

Presenting art in ways that anyone can grasp.

Regardless of what your art is, and what you’re about, you need to make sure that people can easily access and appreciate it.  An artist’s site like Rabinky Art, remember, is all about exposing its owner’s art to the world; to new people that can be converted to fans. That means that easy navigation and access is key. Not only should your site be easy to access, but your art should also be easy to find.