Canadian Supreme Court To Rule On The Legality Of The Federal Carbon Tax

With major legislative changes come lots of debate and deliberation, as well as more time spent learning legalese, something that law firms like Donich Law are familiar with.

The latest big topic is the federal carbon tax, which is the cornerstone of Prime Minister Justin Trudeau’s anti-greenhouse gas emission plans, with the Supreme Court working on whether or not the legislation can be enforced on any province that has opposed it.

A lot of legal experts in Canada, including law firms like Donich Law, expect that the Liberal Government’s 2018 Greenhouse Gas Pollution Pricing Act will be recognized by the Supreme Court as constitutional, and will be implemented. Ottawa has stated that their plan is to ramp up the price of any carbon to C$170 (US$135.08) for every ton by 2030, up from its current price, which is C$30 for every ton.

Carbon pricing, which is often marked as a ‘carbon tax’ by its opposition, is the key part of Canada’s plan to ultimately reach net-zero emissions by their target year of 2050. However, it has met serious opposition from 3 provinces: Ontario, Saskatchewan, as well as Alberta, Canada’s main fossil fuel-producing province.

As part of the Carbon Pricing Act, Ottawa can impose federal levies on any province that do not have their own carbon pricing system and legislation. The Canadian Supreme Court will deliberate on whether or not that is a valid use of the federal government’s powers, or whether or not it’s an overreach that’s infringing on the jurisdiction of the provincial government.

Andrew Bernstein, from Toronto’s Torys Law Firm, says that a lot of people watching the Supreme Court are pretty much expecting the carbon pricing act to go through. The case is being watched closely by legal practitioners, due to the fact that it’s a good study of how the federal government can exert its authority.

Saskatchewan Law Professor Dwight Newman states that Quebec intervened on the side of the provinces, supporting carbon pricing, due to the fact that they perceive the problem regarding the precedent it would set up at the federal level.

Canada is the 4th in the world when it comes to oil production, while also being the 5th largest carbon emitter, as per a capita basis.

The Effects Of The Coronavirus Pandemic On The Trucking Industry

More than 3,000 trucking companies were forced to cease operations due to the coronavirus pandemic. The health crisis was a very difficult challenge to overcome for the trucking industry. During the months of April, May, and June, freight volumes plunged amidst the widespread economic uncertainty that pushed businesses to close and put millions of people without jobs.

When the quarantine restrictions were imposed, there was a sudden surge in demand for dry vans and reefers because retailers have to stock their shelves with basic commodities. Everybody was hoping that things will remain the same but as demand was significantly reduced so did spot rates. Spot rates became so low that trucking companies could no longer operate profitably.

Large trucking and logistics companies were able to weather the storm but not their smaller counterparts. Smaller trucking companies experienced more pressure particularly in the second quarter of 2020. When 10,700 trucks were pulled off the roads, the normal result should be an increase in rates. It did not happen as expected because demand plunged further.

May was the peak for the trucking failures with 16,000 trucks pulled from the roads. Small trucking companies rely on spot freight which makes them vulnerable during an economic crisis. The last-minute nature of the spot market means that shipments and pricing tend to become volatile compared to working in contractual arrangements with steady and large customers.

The business of trucking involves being paid an adequate amount for every mile and running enough miles. Spot rates have started to improve and the large number of parked trucks that tightened capacity have driven up demand. As demand is starting to pick up, trucks won’t immediately return to the roads. The pace will be much slower than the rebound in demand. With stronger consumer demand, the economy will pick up which means that trucks will have more freight to move.

A network of state-of-the-art trucking equipment is provided by Titan Transline across the entirety of North America to handle all your loads with precision. Your goods will be transported with the support of further specializations like temperature control, expedited shipments, and large and exceptionally heavy loads.

Incorporating Reviews In Facebook Ads

Many businesses use Facebook advertising but they seldom incorporate customer reviews on the ads. Facebook ads that include customer reviews in newsfeed stories are better received by people who are browsing the social media platform.

How to use customer reviews in Facebook ads

In social media advertising, it is important to target the right people with the right message at the right time. Before using a customer review in Facebook ads, it is important to select the best feedback that will generate trust. A shareable review tells a story. For example, “I purchased this game for my daughter’s birthday and she absolutely loved it.” This is better than a customer saying that it is a good toy.

The buying cycle on which the customers are in must also be considered. A different type of ad must be created for first-time customers. For example, top-selling products will easily gain their attention particularly when it includes a review from a satisfied customer. This approach will get the new customer’s attention even if he is not yet prepared to buy.

The voice of the brand must be consistent. It must not be tailored to adapt to the review. A super effective ad must include a short on-brand text with a personal experience review from a customer.

If you noticed, king kong marketing agency review is a user-generated content that turns the experience of clients into a powerful marketing tool. The voices of customers are very powerful. When combined with custom-created content, the chances of winning a conversion become much higher.

SEO Trends That Have Popped Up Amid COVID

SEO is constantly being developed, meaning that it changes a lot. With the COVID-19 pandemic shaking things up for the global industries, companies have had to make some serious adjustments to stay up to par, even for SEO.

Here are a few of the trends that became established as everyone was stuck at home.

Local SEO

One of the biggest shifts in the wake of the pandemic was the shift to local SEO, as a result of people being unable to travel long distances. Hence people have paid more attention to local businesses, who have, in turn, gained an edge in the field.

Thanks to things like Google My Business, people are now more likely to visit nearby businesses, who, in turn, have an easier time with SERPs.

Zero click searches

Snippets that provide answers for users during searches, without having to go leave the SERP page, have become more popular recently, due to the fact that it makes searching faster and more convenient for users.

These snippets have led to an emphasis on content that answers commonly-asked questions immediately.

Core Web Vitals

A recently introduced concept, core web vitals covers three factors that affect user experience, and, in turn, site ranking.

LCP is how fast a page loads its main content, with the norm being less than 2.5s, while FID measures how long it takes for a page to be interactive, with the norm being below 100ms. CLS, meanwhile, tracks the unexpected layout changes in a site, with the accepted norm being less than 0.1.

These technical details seem small, but they amount to a lot when it comes to getting a good king kong SEO review and a company’s presence online.

 

The Digital Marketing Trends Greeting 2021

2020 has been rough for a lot of industries across the world.

Even digital marketing, an industry that’s used to sudden changes and disruptions, had a rough time with all of the changes the COVID-19 pandemic forced upon the world. Changes to the industry meant that a lot of businesses had to adapt, and they had to adapt hard and fast.

Here are some of the digital marketing trends getting attention in early 2021.

Censorship

The argument for responsible free speech vs. internet censorship is back in the spotlight due to certain recent events that we won’t mention.

Online brands are now forced to choose a side, with discussions about responsible marketing and banning any brand that violates the policy of social media platforms. The big names like Facebook and Twitter have already made changes to their algorithms and their policies.

COVID-friendly campaigns

The silver lining in the COVID-19 pandemic is that digital marketing has seen a big boom across the world.

Of course, this also meant that the digital space has more competition than ever and any brand advertising online need creative campaigns.

Adobe’s Michael Stoddart says that the belief that the technology works but adapting is too hard has pretty much gone out the window, because adapting became necessary.

Virtual events

Virtual event marketing offers good ROI, with lower costs and a bigger audience, without having to deal with VISA issues and travel restrictions.

Of course, marketers like king kong sabri suby have to work to ensure that virtual events are as engaging and attention-grabbing as in-person events, which is still a bit of a work-in-progress. The initial data’s rather promising, though.

Harnessing The Power Of Customer Reviews

According to data from customer reviews, 63% of consumers are more likely to read Google reviews before they visit a business. Google has managed to outpace other popular review platforms like Yelp, Trip Advisor, and Facebook in the number of online reviews. A good number of positive reviews on Google My Business will have a positive impact on local SEO ranking.

The marketing strategy used by most brands is to proactively request for reviews on Google to enhance the brand’s online reputation. Asking for reviews have the tendency to generate more positive reviews with a high percentage of 5-star ratings. The number of reviews is also likely to remain steady over time.

Meanwhile, unprompted reviews claim a bigger share of the 1-star ratings which tend to drop over time. However, businesses must not expect to generate positive reviews only. Negative reviews can be discouraging but they can provide valuable insight for improvement. Responses to negative reviews can quickly change customer perception of your business.

Google does not want companies to prohibit negative reviews or selectively request for positive reviews from their customers. Google review guidelines want companies to be compliant and at the same time responsive to the growing demand for authentic and transparent customer reviews. If there are negative reviews, the best solution is to respond to improve the brand’s online reputation.

A digital marketing agency considers king kong SEO reviews as a valuable asset that can easily promote the company in the digital world. They encourage clients to be more vocal in sharing their experiences with the brand.